“It is not enough to know – you must also apply. It is not enough to want – you must also do.”

Johann Wolfgang von Goethe

About Me

Bettina Fuchs – Interim Executive and Commercial Marketing Expert
CV

Experience meets execution

For over 26 years, I have shaped the success of pharmaceutical companies in Germany and across the DACH region – in internationally operating corporations as well as in mid-sized companies. During this time, I have held leadership responsibilities in the areas of Marketing, Sales, Key Account Management, Customer Service, Medical Affairs, as well as Training & Event Management.

I understand both the perspective of employees and the demands of a business or divisional leadership role. That is why I grasp corporate structures, decision-making processes and interfaces from different viewpoints. I can therefore quickly get to know new organisations, markets and teams, identify potential, and develop pragmatic solutions.

Based out of my fox den in Marburg, I work across the DACH region.

Bettina Fuchs


Diploma in Biology
MBA

My professional experience covers the prescription drug market as well as the OTC business. I am therefore familiar with the specific requirements of the pharmacy, consumer and physician target groups.

Qualifications

  • Change Manager 4.0 Level Advanced
  • Executive General Management St. Gallen
  • Certified systemic coach with additional qualifications in team and conflict coaching
  • NLP Practitioner
  • Business mediator / Organisational development

Listen in – in conversation

In brite’s (XO Life) podcast I talk about patient communication and the pharma industry’s responsibility to reach people.

Listen to the podcast

Podcasts I recommend

Stop Wasting Your Time: How to Deal With People Who Won’t Change & What to Do Instead

A smart insight on where to put our energy so we can really make a difference – and how.

Listen

My expertise covers the development and delivery of sustainable growth strategies – from product launches, business cases, due diligence, and budget and revenue responsibility, through to the transformation of organisations.

I have led complex teams of 70 employees, managed small and large marketing budgets, and successfully grown business areas.

I combine strategic thinking with operational delivery and support companies in identifying growth potential, shaping change successfully, and building sustainable market positions.

Would you like to learn more about working together?

I am happy to discuss with you which experience and way of working best fits your current situation.

Get in touch