“It is not the strongest species that survives, nor the most intelligent, but the one that responds best to change.”

Charles Robert Darwin

Growth needs
clarity. Strategy. Execution.

I support pharma and healthcare companies in shaping sustainable growth – from market entry strategy through Commercial Excellence to interim management at executive level.

With over 26 years of leadership and management experience, I combine strategic thinking with operational execution and support companies through phases of growth, transformation and change.

Companies that shaped my experience

A selection of the professional chapters and companies I have worked for as an independent consultant.

Latest insights

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3 commercial trends pharma companies cannot afford to ignore in 2026
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Commercial Excellence starts with clarity
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What I learned from a great CEO

Listen in – in conversation

In the brite (XO Life) podcast I talk about patient communication and the pharmaceutical industry’s responsibility to reach people.

Listen to the podcast

Services for sustainable transformation
and growth

Marketing

National & DACH Marketing

Marketing strategies & plans for a specific country and/or planning for a global or European marketing approach with a coherent & effective strategy.

Market analysis

Analyses of different markets or a specific market: how is it developing, and how are the individual competitors within it performing?

Launches

Planning the introduction of a new product into a market, or the introduction of an established product into a new market.

Commercial Excellence

Marketing, product strategy, pricing and sales are linked together to achieve sustainably profitable growth and higher margins.

Multichannel Marketing

Planning or integrating the various sales channels into an overall concept: field sales, CRM system, digital marketing, direct marketing, e-mail and much more.

Marketing /
Sales strategies

The development of product- and/or franchise-specific concepts aimed at increasing awareness & sales.

Business Plan Creation

Development of the overarching strategy and the operational plan for the entire company.

Revenue, sales & budget planning

Planning of revenue and sales of products, including pricing development within a defined timeframe, as well as the marketing/sales budget required to achieve this revenue and sales.

Sales

Mail-Order Pharmacy Concepts

Development of concepts tailored to you for mail-order pharmacies within an integrated marketing campaign.

Field Sales Management

Strategic and operational leadership of field sales teams – from goal setting and steering through coaching and performance management to sustainable sales development.

Pharma Wholesale Concepts

Developing concepts in collaboration with the pharmaceutical wholesale sector, with the aim of increasing sales, expanding distribution and building brand awareness.

Key Account Management

Building and further developing a professional key account management – from customer segmentation and account strategies to negotiation, implementation and sustainable customer growth.

My experience

Product categories

  • OTC products
  • Medical devices
  • Vaccines
  • Immunoglobulins
  • Pharmaceuticals
  • Dietary supplements
  • Medical foods
  • For me, Bettina Fuchs is distinguished in particular by her high professionalism, reliability and strong sense of responsibility. Projects, tasks and entire areas of responsibility can be handed over to her with confidence, with the certainty that they will be managed in a structured, reliable manner and to a high standard of quality.
    Katharina Pink
    Managing Director & CCO, Aspire Pharma GmbH
  • Working with Bettina Fuchs means, for me, competent support based on a trusting and self-directed collaboration.
    Thomas Lingelbach
    Chairman of the Executive Board, Valneva S.E
  • If I were to describe what makes Bettina Fuchs, it is her absolute loyalty and reliability.
    Dr. Oliver Sadlek
    Chairman of Management, SPMSD

Questions I am frequently asked

I combine strategic consulting with over 26 years of leadership and management experience in the international pharmaceutical industry. Unlike many classic consulting firms, I do not just develop concepts – I have successfully implemented them myself over many years.

I understand the demands on management boards, marketing and sales organisations as well as the challenges of day-to-day operations. From developing a go-to-market strategy through product launches and Commercial Excellence to leading large teams and being responsible for budgets and business units, I combine strategic thinking with pragmatic execution.

My goal is to develop solutions that do not only look convincing on paper but deliver measurable results in practice – sustainably, in a partnership spirit, and with a clear focus on what matters.

I support pharma and healthcare companies – from mid-sized family businesses to internationally operating corporates. In particular, I accompany companies through phases of growth, transformation or market entry in the DACH region. My experience covers both prescription medicines (Rx) as well as OTC products, medical devices and consumer healthcare.

An interim manager quickly creates stability and the ability to act – for example in case of a vacancy in the management board or the commercial area, during a product launch, a reorganisation or a strategic transformation project. I take on responsibility in the short term, quickly get up to speed in new structures and ensure that projects and teams are successfully carried forward.

Yes. One of my key focuses is developing go-to-market strategies for the German and the DACH market. This includes market and competitor analyses, target group and stakeholder mapping, positioning, commercial strategies as well as business cases for a successful market entry.

Both. I do not only develop strategies but also accompany companies in their implementation. From the first market analysis through developing a commercial strategy to the operational implementation, I work closely with the teams and, if desired, also take on leadership responsibility within an interim mandate.

The first step is a non-binding introductory call. Together we analyse your current situation, define the objectives and discuss the specific support needed. Afterwards you will receive a structured proposal for the next steps – transparent, pragmatic and tailored to your individual requirements.