“You can’t manage what you can’t measure.”

Peter Drucker

Commercial, Marketing & Transformation Projects

Are you looking to successfully position a product in the market, build a new business area or further develop your commercial model?

Companies today face complex challenges: entering new markets, launching products successfully, making sales and marketing more effective, or adapting organizations to changing market conditions.

Yet they often lack the time, internal resources or experience needed for strategically important projects.

That’s where I can help.

With more than 26 years of leadership experience in the pharmaceutical industry, I support national and international companies with complex commercial and marketing projects—from strategic analysis through to successful implementation.

My areas of focus:

  • Market, competitor and opportunity analyses
  • Go-to-market and launch strategies
  • Product positioning and marketing strategy
  • Commercial excellence and growth
  • Organizational development and change management
  • Interim management at leadership and executive level
  • Strategic planning
  • Developing business cases and board presentations

I work pragmatically, analytically and with a strong focus on execution.

My aim is not to create strategies that sit on a shelf, but to help my clients achieve sustainable growth—with clear priorities, measurable results and solutions that work in practice.

With the flexibility to travel and the ability to get up to speed quickly, I can support you on site if needed—or from my office in Marburg, a beautiful university town in central Germany.

  • Bettina Fuchs solved an extremely complex problem for us in a short time—one that others had tried and failed to solve: creating a travelling exhibition for a wide range of settings, elegant and robust, within a clearly defined budget.
    Irene von Drigalski
    Managing Director, Novartis Stiftung FamilienBande

Let’s refine your project.

Whether you are planning a market entry, launch, commercial excellence initiative or transformation, our first conversation will clarify your objectives, current situation and the most useful next step.

Discuss your project